Originally posted on futurefood.hellobox.co.

The Bair family converted Chris’s DIY keto recipe to a business in 2015; now two years later they have had their biggest month and day of sales. I’m going to cop the nice graph here, even though Chris deliberately left off the numbers on the y-axis:

In the linked blog post he refers to the

customary January spike we get when people decide it’s time to lose some weight for their new year’s resolutions

and that is clearly visible in the graph.

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