Originally posted on  https://jimmyjoy.com/blogs/jimmy-joy/price-change-plenny-shake.

TL;DR price of a Plenny Shake will go from ?1,22 (?1,04 for subscription) to ?1,40 (?1,19 for subscription.) Reasons: working with research analysts, R&D costs, sustainable packaging and delivery, increase in taxes and price increase from our suppliers.

Dear customer,

Over the years, we?ve built up a relationship with you, and part of that is being transparent about what we do, and why we do it. Therefore we?re informing you that prices of Plenny Shake will increase from ?1,22?(?1,04 for subscription)?to ?1,40?(?1,19 for subscription) per meal on one time purchases on March 13th. However, everyone that has a running subscription before the 13th is grandfathered at current prices.

Before sharpening pitchforks and lighting torches, please read why we have made this decision. We are accelerating improvements and experiments, to grow our product range and flavors, such as a vegan Twenny Bar, new Plenny Shake formula and more. We are hiring research analysts, so we can be up to speed on the latest research papers, and continue making the healthiest meal scientifically possible. Other R&D costs are experiments, lab tests and ingredient sourcing. Despite…

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