Actualize (keto meal replacement startup) to be acquired by Super Body Fuel

Originally posted on futurefood.hellobox.co.

In an email to customers, Actualize founder Cam Sepah writes in part,

… I wanted you to be the first to know of an exciting development–Actualize been acquired by?Super Body Fuel! As you may have noticed, we’ve been struggling to keep up with customer demand and running out of stock. … Thus, we’ve been exploring various manufacturing?options, and decided to have Super Body Fuel to take over running Actualize as a standalone brand. This will also allow Actualize to release new and improved products faster–in single-serving sizes, with greater calories, and lower costs.

I note that “single-serving sizes” would be a change for Super Body Fuel, which so far sells mostly 20-meal bags.

… It may be a couple of months before we can launch the new Actualize and start shipping again, so we have cancelled any existing subscriptions. In the meantime, to make sure you’re getting your ketogenic needs met, you can buy?Keto Fuel?from Super Body Fuel, which has the the same focus as Actualize on quality ingredients and science-based nutrition…

This raises a number of questions. Actualize contains its own fat, where S.B.F. Keto Fuel (and other S.B.F. products) require the user to add the…

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