Originally posted on  https://jimmyjoy.com/blogs/jimmy-joy/black-friday-what-about-green-friday.

Green Friday! Planting trees, new flavors, and more! Black Friday originated as the American start of the holiday shopping season after Thanksgiving. The past decade, it has grown out to a worldwide commercial phenomenon. While we all love saving money on a good deal, what does all this excess buying and package delivery mean for the environment? 

Throughout 2019, we’ve been taking big steps towards making our company more sustainable. We introduced the Plenny Shake Active with bigger packaging in Vanilla, Strawberry, Banana, Chai latte and Neutral flavor, compensated 329 tons of CO2 from our deliveries, and launched a 100% vegan Plenny Bar

Unfortunately, not every business treats its customers, its employees, and ultimately the planet with respect on Black Friday. That’s why we’ve decided to do things a bit differently this year.

We will plant one tree for every order made during BFCM
So forget about Black Friday. Why not have a Green Friday instead? In the sustainable spirit of Jimmy Joy, we will plant one tree for every order made during the Black Friday Cyber Monday period. Our goal is to plant an entire forest with your help.🌳🌲 

Ok that’s cool, but what…

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