Genesis Foods teases complete lineup change for 2019

Originally posted on futurefood.hellobox.co.

In a Reddit post, Genesis foods founder “IcyElemental” describes a major revision and reformulation of the UK company’s product line, saying

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Let’s unpack that, shall we?

PDCAAS is the Protein Digestibility Corrected Amino Acid Score, a rating of the ability of a foodstuff to deliver all the amino acids that humans require (the “essential” amino acids that we don’t manufacture in our cells and must get from food). It is “digestibility-corrected” (they omitted a hyphen that would have clarified the name a lot) in the sense that the bulk quantity of each amino acid in the food is weighted by how much of it is actually absorbed in digestion. (DIAAS is a more precise version of the PDCAAS proposed by the U.N. Food and Agriculture Organization.)

Animal-derived protein, for example from meat or milk, is “complete” in having all the amino acids — but is not vegan. To be vegan, a product has to get its protein from plant…

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