Sated founder, high on kickstarter success, wants to take on Soylent in retail

Originally posted on futurefood.hellobox.co.

In this interesting interview, Sated founder Ted Tieken opines they can challenge Soylent in “brick-and-mortar” retail:

We’re in the process of hiring a head of sales and will the start the process of going bricks and mortar probably in about six months.

Which would give Rosa Foods, makers of Soylent, about a two-year head start. Given the intense competition for shelf space in retail refrigerator displays, I don’t expect to see Sated next to Soylent at my 7-11 anytime soon.

Tieken acknowledges that “keto” is a trend now,

We understand that trends happen… we’re preparing ourselves for both explosive growth up and then for the inevitable 50% contraction year…

But they ran a 4,000-person survey and found most keto dieters do not plan to stop.

The interview also offers some insight into the production challenges of RTD, and introduced me to a whole new vocabulary! Tieken says in part,

…The biggest challenge in shelf-stable protein … is microbes… to get a … sterile product there are a few different technologies — the two most common are aseptic and retort.

They’re a what and a who now? Google to the rescue! Per Wikipedia, a Retort Pouch is…

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