Huel’s push for UK retail domination continues, with them suddenly available through Ocado.
Better still… now you can get Huel bars in your weekly shop too!
Ocado is the world’s largest dedicated online supermarket and has a quarter-of-a-million active customers along with a 15% share of the UK online grocery market. So as with the Sainsbury’s launch – this is no small deal.
And yet; there’s been little to nothing I can find that’s been said about it by Huel themselves and indeed, I stumbled upon this entirely by accident.
The addition of bars is very welcome of course, particularly because they’ve resolved a longstanding gripe I’ve had with Huel – minimum orders.
Huel Bars (if you didn’t know) come in four flavours, each of these is only available in pack size of 15, and at the very least you have to buy 30 bars in order to get any at all.
That means a £43.34 minimum spend to get some bars, or £80 on 60 bars if you want to try the four flavours.
£80 just to try the flavours with no guarantee I’ll like them? No thanks.
This is exactly what’s stopped me purchasing any Huel bars since the v1. Now at v3.1 it amazes me that single purchases just aren’t possible with Huel, but finally the logical way to buy them is here – as singles.
Through Ocado I instead only need to spend £6.40 to get four bars – one of each flavour – and find out which I like without the possibility of being left with tens of bars I don’t like. When I know which ones I enjoy, maybe I’ll get 5 of them, or maybe a mixed 12, who knows – but I’ll have flexibility.
Pricing is good too and Ocado’s £1.60 per bar doesn’t compare to badly to the £1.44 direct from Huel (£1.30 on subscription). The RTD is £3.50 again, £1 more than direct from Huel but for the convenience of grabbing the odd few here and there, it’s worth it.
Get over to Ocado here and add some Huel to your next shop.