Huel expanding into China - Eat Complete
October 24, 2018

Huel expanding into China

Article

Fresh from their 20m investment it’s now being reported that Huel is expanding into… China. From the looks of it orders will be fulfilled through an all new Huel.cn and via JD.com which describes itself as “China’s largest online retailer and its biggest overall retailer, as well as the country’s biggest Internet company by revenue“.

UK-based powdered food producer Huel has launched into China as it aims to take advantage of Chinese consumers? demand for imported foods.

As well as selling through a dedicated website, Huel has partnered with Chinese e-commerce platform JD.com, giving the brand access to its 300 million users. FoodBev.com

This is quite big. Up to now Huel has sold a little over 22 million meals so one would assume a much lower individual customer count. Looking at JD.com with it’s 300 million users, that’s a very large potential market.

Related Products
Hot and Savoury
Black Edition
Unflavoured & Unsweetened
Top reviews

  1. Powder - PowderPowder
    by ilixer
  2. Original - PowderOriginal
    by Powder Matter
  3. Coffee - Ready to DrinkCoffee
    by Saturo
  4. Drinking Meal - Ready to DrinkDrinking Meal
    by YFood Labs GmbH
  5. Active - PowderActive
    by Bertrand Bio
  6. Complete Meal Shake - PowderComplete Meal Shake
    by Ambronite
  7. Vitaline Powder - PowderVitaline Powder
    by Source Nutrition
  8. Hol Food - PowderHol Food
    by Hol Food
  9. Bivo - PowderBivo
    by Ovidia Food Srl
  10. Bar - Ready to EatBar
    by Feed
Meal types

Mixable Powders
Ready to Drink
Ready to Eat