Huel’s American website has been active for a little while now and I’ve heard of a couple of people already receiving orders – but the official announcement has only just been sent.
True to Huel’s ways, it seems they wanted to make sure everything was properly nailed down and just right before going public.
Huel is one of the outliers in the future foods scene. Nutritional content is one thing, but quality of ingredient is something else all together and Huel puts a lot of focus in this area and is one of a small number of producers that echews maltodextrin in favour of higher quality ingredients (in Huel’s case; Oat Flour).
It’ll be interesting to see how it goes down in the US market. Huel has long been my most used ‘lent and I know a lot of US customers have been very eager to get their first orders in.
Huel is now available in the …
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