Jimmy Joy's Twenny Bar goes vegan, gains new name - Eat Complete
September 18, 2019

Jimmy Joy’s Twenny Bar goes vegan, gains new name

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Jimmy Joy Plenny BarIt was just a matter of time I suppose; since sitting next to Plenny Shake and Plenny Drink the Twenny Bar didn’t really sound right as an option – and nor did it look particularly right after Jimmy Joy shifted from mixed ingredient sources to all plant based.

Well that changes today; as ten months of hard work culminate and the 100% plant based Plenny Bar goes on sale. Highlights the JJ team want us to focus on are…

  • 20g plant-based protein
  • convenient full-size 400kcal meal
  • complex carbohydrates from oats and chicory fiber
  • healthy lipids from sunflower and golden flaxseed
  • the best bioavailable sources of vitamins and minerals
  • “and more”

But what else has changed? I really liked Twenny Bars, I was happy with both the nutrition and the ingredients, so I was curious how the new Plenny Bar changes things up. First up, a ‘meal’ is now 100g instead of 103g, so I’ll compare directly on that rather than by weight alone…

Twenny BarPlennyChange
KJ1605167671
Kcal384400+16
Fat15g16g+1g
– saturates4.0g1.7g-2.3g
Carbohydrates46g39g-7g
– sugars5.4g6.3g+0.9g
Fibre9.3g8.0g-1.3g
Protein20g20g0
Salt1.22g1.28g0.06g

…and we see that not a great deal has changed. There’s a little bit less Saturated fat and fibre, and a minor bump in sugar content (though carbs reduce overall) and that’s impressive. A vocal few were very unhappy when protein levels changed when Plenny Powder went all vegan. Let’s also look at the micros…

Vitamin A161µg160µg-+1µg
Vitamin D1µg3µg+2µg
Vitamin E4.3µg2.4µg-1.9µg
Vitamin K15µg16µg+1µg
Vitamin C16µg40µg+24µg
Thiamin0.2mg0.2mg0mg
Riboflavin0.3mg0.3mg0mg
Niacin3.2mg3.6mg0.4mg
Vitamin B60.3mg0.3mg0mg
Folic Acid40µg60µg+20µg
Vitamin B120.5µg28µg+27.5µg
Biotin10µg10µg0
Pantothenic acid1.2mg1.2mg0
Potassium404mg400mg-4mg
Chloride351mg160mg-191mg
Calcium162mg185mg+23mg
Phosphorus142mg140mg-2mg
Magnesium76mg75mg-1mg
Iron2.8mg3.2mg0.4mg
Zinc2mg2mg0
Copper0.2mg0.2mg0
Manganese0.4mg0.4mg0
Fluoride0.7mg0mg-0.7mg
Selenium11µg11µg0
Chromium8.1µg8µg-0.1µg
Molybdenum10µg13µg+3µg
Lodine31µg30µg-1µg

Much of this is the same, but there are a couple of notable changes… Vitamins C and B12 get a big bump along with more Folic Acid, and Chloride levels are cut by a little over half whilst fluoride is removed – so all positive tweaks to my understanding and on paper it looks like they’ve done pretty well to update so much and so little in one go.

I can’t wait to see what they taste like.

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