Jimmy Joy’s Twenny Bar goes vegan, gains new name

It was just a matter of time I suppose; since sitting next to Plenny Shake and Plenny Drink the Twenny Bar didn’t really sound right as an option – and nor did it look particularly right after Jimmy Joy shifted from mixed ingredient sources to all plant based.

Well that changes today; as ten months of hard work culminate and the 100% plant based Plenny Bar goes on sale. Highlights the JJ team want us to focus on are…

• 20g plant-based protein
• convenient full-size 400kcal meal
• complex carbohydrates from oats and chicory fiber
• healthy lipids from sunflower and golden flaxseed
• the best bioavailable sources of vitamins and minerals
• “and more”

But what else has changed? I really liked Twenny Bars, I was happy with both the nutrition and the ingredients, so I was curious how the new Plenny Bar changes things up. First up, a ‘meal’ is now 100g instead of 103g, so I’ll compare directly on that rather than by weight alone…

…and we see that not a great deal has changed. There’s a little bit less Saturated fat and fibre, and a minor bump in sugar content (though carbs reduce overall) and that’s impressive. A vocal few were very unhappy when protein levels changed when Plenny Powder went all vegan. Let’s also look at the micros…

Much of this is the same, but there are a couple of notable changes… Vitamins C and B12 get a big bump along with more Folic Acid, and Chloride levels are cut by a little over half whilst fluoride is removed – so all positive tweaks to my understanding and on paper it looks like they’ve done pretty well to update so much and so little in one go.

I can’t wait to see what they taste like.