Originally posted on futurefood.hellobox.co.
The new formula for Plenny Shake (I covered it last month) has provoked a lot of complaints in online forums, especially regarding the reduction of the protein component and the increased dependence on isomaltulose as a carb.
Now, in the linked thread on the JimmyJoy user forum, company founder Joey Von Koenisbruggen has responded to all the noise by personally committing to a change:
I wanna be at the forefront of food tech whereby we as a community decide what research is promising enough to incorporate in our dietary routine.
He will set up a new bag design and manufacturing to allow for faster iterations, and will offer a “good pre-order deal” on whatever formula this community process produces.