Originally posted on futurefood.hellobox.co.

The new formula for Plenny Shake (I covered it last month) has provoked a lot of complaints in online forums, especially regarding the reduction of the protein component and the increased dependence on isomaltulose as a carb.

Now, in the linked thread on the JimmyJoy user forum, company founder Joey Von Koenisbruggen has responded to all the noise by personally committing to a change:

I wanna be at the forefront of food tech whereby we as a community decide what research is promising enough to incorporate in our dietary routine.

He will set up a new bag design and manufacturing to allow for faster iterations, and will offer a “good pre-order deal” on whatever formula this community process produces.

Continue reading original article…

Original forum post over here