Startup Microdose recently caught up with Huel founder Julian Hearn over on their youtube channel for what turns out to be an incredibly interesting look inside what Huel is, its ethos, and how it came to be.

It’s a great talk and offers a previously hidden insight into someone who clearly cares a lot about nutrition and is dedicated to seeing his ideas see the light of day. It also sounds like Huels’ nutritionalist James Collier is a bit of a genius when it comes to working on new ideas.

Here’s the video. I’ve linked some key moments below but the whole thing is a great watch. Huel discussion starts around 22 minutes in.

  • 2:00 Voucher Business took to 2.5m profit
  • 13:00 Health + Fitness and Body Hack
  • 22:49 Huel discussion
  • 1:05:40 Book recommendations and advice

Want to try Huel? Use this link for the EU, or this one for the US, and if you’d like to read some Huel reviews, they’re here.