Big news for Europe’s latest Ready to Drink future Food Saturo; as they pick up the award for Best New Sports Nutrition Beverage 2017
At the 2017 Sports & Active Nutrition Summit Saturo was awarded first place in the category “Best New Sports Nutrition Beverage”.
Claire Nuttall, Founder, Brand Incubator explained the jury’s verdict, “Saturo tasted delicious. Unlike other competitor alternatives, the chocolate one in particular had a great texture and taste, making you feel like you were nourishing your body. A great design which looked far more contemporary than alternatives on the market closely linked to old age rather than modern lifestyles. A modern approach to eating well on the move if you have to skip a meal. They really fill you up, yet don’t feel hard work at all.”
We here, in the Saturo team, are of course excited, that the jury felt so positive about Saturo. Our CEO Hannes Feistenauer commented the award, “Saturo is proud to have won this award which will help us communicate our extreme focus on high product quality and user experience which is unmatched in Europe. We thank the whole team for offering us this opportunity to share our product, values and vision.”
This is really nice to see, not only because Saturo deserved it (I’ve tried some – it’s deliciously filling), but also because it’s about time future foods got a bit of mainstreaming and are looked at for what they are: nutritious drinks that are leagues ahead of the sugar filled crap that many active people rely on for energy.