A hastily removed page broke cover earlier today, lasting just long enough for google to cache it and someone to post about it to Reddit. And it promised….

YFOOD Powder…

Nutrition Facts
Serving Size: 85g
YFood Powder
Amount Per Serving
Calories 400
% Daily Value*
Total Fat 18 grams
Saturated Fat 2.4 grams
Salt 0.53g
Total Carbohydrates 30 grams
Dietary Fiber 6.9 grams
Sugars 15 grams
Protein 26 grams
The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2000 calories a day is used as a baseline with DV’s from UK health advice.
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INGREDIENTS: Milk protein, vegetable oils (sunflower oil, canola oil), maltodextrin, inulin, coconut milk, gluten-free oat fibres, soluble corn fibres, modified starch, vitamin A, vitamin D, vitamin E, vitamin K, vitamin C, thiamine, niacin, vitamin B6, folic acid, pan- tothenic acid, biotin, magnesium oxide, ferric diphosphate, zinc sulphate, cupric sulphate, manganese sulphate, chromium(lll)-chloride, sodium molybdate, potassium iodide, sodium selenite, potassium chloride, potassium citrate, sweetener: sucralose; natural flavour.

Data not available

Developing a powder whilst many are developing RTD’s is smart and much like with Saturo; it opens them up to new people that may not have really considered them as an RTD brand alone.

What we know right now…

  • 85g powder and 300ml water will give you a 400kcal shake
  • Meal cost will be € 1.76
  • Flavours are Alpine Chocolate, Smooth Vanilla, Fresh Berry

Meal size good and pricing great. There’s no word on subscription discounts and purchase is looking to be bulk’ish’ with 1.5kg bags containing 17 meals in a particular flavour and costing €29.92.

That last bit on flavours though…. Those are the same as three of YFood’s main line and their faq has this:

“In principle, our powder contains the same valuable ingredients as our drinks.”

This is great. YFood use lactose free milk in their RTD which means they’re easily one the best tasting meal replacements available – if they can carry that formula over to a powder it’ll taste amazing.

The page you’ll want to keep an eye on is over here