Easy, healthy and sustainable food that contains everything your body needs. But in a new form, lighter, chewier and easier to bring.

The Vitaminbar is a 330-calorie inbetweener that you can use as a 4pm snack or as a light breakfast. It provides 1/6th of your energetic needs and 25% of every vitamin and mineral.

The bar is plant-based, soy-free, nut-free, lactose-free and, of course, vegan.

Light breakfast or 4pm snack

The Vitaminbar is a logical step towards our goal to make it easier to eat healthy and sustainable. The bar is conceptually the same as the shakes: food that provides every nutrient your body needs. But way easier to use, as it brings the ‘shake + shaker + water’-combination down to just a bar.

That makes the Vitaminbar a great snack or light meal. To bring along or to leave at places like your car or your desk at work (it doesn’t need to be refrigerated).

Less calories, more vitamins

With the Vitaminbar, you’re holding the most nutrient dense food yet. The Vitaminbar Banana & Cinnamon is a plant-based bar with 19 grammes of protein, 25% of every vitamin and mineral and it packs less sugar than an actual banana: 12 grammes per bar.

The Vitaminbar provides 1/6th of your energetic needs and 1/4th of your daily vitamins and minerals. The slightly higher amount of vitamins and minerals is meant to make the Vitaminbar complement your regular diet better, so it’ll fit optimally into your day.

The bar is intended as a light meal or snack: an addition to your regular diet and a suitable addition to the shakes. However, we have made sure that you can eat as many bars as you like and still stay within every safe vitamin and mineral boundary.

The macronutrient ratio

The macronutrient ratio (E%) is 42:34:24. Which means that 42% of the energy in the Vitaminbar comes from carbohydrates (not including fibres), 34% of the energy comes from fats and 24% from protein.

Compared to EFSA’s dietary reference values for macronutrients (2010), we slightly favour protein over carbohydrates. This choice is made in light of EFSA’s slightly more recent population reference intake for protein (2012).[1,2]

In this regard, it’s valuable to know that the dietary requirement for carbohydrates depends on the amount of fats and protein ingested. And that the 2012 opinion upper end perfectly matches the amount of protein in the Vitaminbar at 114 grammes per day.[3,4]

The amino acid profile of Jake is complete. Hell yes, vegan protein can do that! The main source of protein in the Vitaminbar is pea protein, which lacks the sulphur-containing amino acids cysteine and methionine. The oats and rice protein provide a surplus of these amino acids, complementing the pea protein and thus completing the amino acid profile.

Write a review